From Green Day to V2009 - Purchase Your Tickets Online
Unless you’ve plenty of time, purchasing a ticket for a gig or sports event is never easy. For Instance, the whole Michael Jackson’s huge 50 date residency at London O2 sold out at 33 tickets PER MINUTE. So just how can someone who’s in full time employment get their mitts on a ticket if they’re selling out so fast?
They have to get one second-hand.
In the grim days before the internet, you had to get your second-hand ticket via a dodgy tout at the actual event. This meant paying over the odds, or even perhaps given fake tickets which would inevitably be identified as such as you entered the event - meaning you not only miss the music gig or sports event, you’ve lost a load of cash in the process.
Nonetheless, things have improved for sports and music fans. The secondary ticket market has improved remarkably in the last 10 years or so, with much thanks to the internet. Now there is so much competition to resell tickets on the internet, the marketplace has become self-regulating. Your tickets don’t have insurance? I’ll get my ticket somewhere else! And so many vendors provide insurance if the music gig / sports event is called off. And with strong competition online, resale tickets have dropped in price to the stage that sometimes you’re not spending a lot more than the face value price.
Today you can get tickets for all kinds of concerts and sporting events. From basketball games to soccer to cricket, right through to getting hold of front row seats for a world famous band; secondary tickets offer up a second chance to attend the event you want to go to. So what to expect online? Simply use a search engine and key in your keyphrase like Green Day tickets, and you will see a huge array of resale ticket agents who have the ticket you’re looking for.
Not everyone is content with the idea of secondary tickets though. For example, Trent Reznor of Nine Inch Nails calls secondary ticket agents “parasites”, and he’d like to see an end to the resale of event tickets. However, he’s missing the point of resold tickets : people simply do not have the time to queue up for tickets. They’re more likely working when the tickets are on sale, and physically cannot be in the right place at the right time to get hold of the ticket they want in that precious 60 or so minutes it takes for an entire tour to sell out.
While there is strong competition between secondary ticket agents, we believe this is a much needed service for true fans who were unable to buy the tickets the first time around.
